Some things for myself to think about

6-degrees of seperation
Human interaction via web e.g. VoiP (ventrillo, skype, sorta chatroulette)


possible book leads
Tribes by Seth Godin
Loneliness: Human Nature and the Need for Social Connection
"Up in the Air" seperation of human to human to human to monitor
Introverts vs Extroverts with technology
Personal connection vs Connection through technology
technologys influence on interpersonal relationships
Always on by Naomi Baron
Internet paradox: A social technology that reduces social involvement and psychological well-being?

Chapter 6: CGD

So the last chapter, or how I see the total branding chapter was one that I probably got the most out of through this book. Although a lot of it is back to refreshing things we have already learned specifically more when it came to presentation through choosing color to evoke feeling, etc. There was information that gave out good detail, such as the different brands (which I didn't know about) such as Monolithic, Subsidiary, Endorsed, and Pluralistic brands. Granted looking at them now it seems very clear on what they do such as the Endorsed being iPod and a Mac computer being different pieces of Apple but still are recognized as Apple products. The other thing that seemed relatively common sense was about package design and making sure usability right from the start is key, which goes right across the board on design field in general.

Chapter 5: CGD

So for this chapter I thought it was pretty consistent with what we had been learning and with the AIGA talk that we had. First and foremost that I thought was interesting was right from the get-go it talked about the difference between branding and identity being that branding is how the market feels about a company and identity is the systems which a company presents itself. Outside of this I thought the rest were a bit of ringing the same bell which we have been taught for the last few years in which it comes to identity its the intent to create something with logevity rather than designing for the current trends, etc. Alongside with this came the talk of colors, typography, consistancy of materials and components of stationary systems which I thought was a bit of commonsense that its better to keep everything in a style guide to make sure there is consistancy thoughout it all.

Jeff Fisher - Self Branding

So after going to the AIGA thing where Jeff Fisher spoke, pretty much the main thing I got out of it was "toot toot". It was kind of lame hearing it over and over and his version of twitter tooting being twooting, but one thing I think personally I forget is to make sure you really sell yourself up, as field is competitive and until you have a solid backing you really have to sell yourself. As for the rest of his speech it was that social networking is good, and you should utalize it all to help sell yourself as it is what everyone uses currently.... So that was a bit of iteration I feel most younger designers understand already just because its what sort of grew up using. Other than that he didn't really give us a good idea of what his logos look like aside from his logomotion logo, and CAT which was not accepted by the company. Although he did mention the books that he has written, and his experience with clients and how you should trust your gut on accepting clients and such.