Chapter 5: CGD

So for this chapter I thought it was pretty consistent with what we had been learning and with the AIGA talk that we had. First and foremost that I thought was interesting was right from the get-go it talked about the difference between branding and identity being that branding is how the market feels about a company and identity is the systems which a company presents itself. Outside of this I thought the rest were a bit of ringing the same bell which we have been taught for the last few years in which it comes to identity its the intent to create something with logevity rather than designing for the current trends, etc. Alongside with this came the talk of colors, typography, consistancy of materials and components of stationary systems which I thought was a bit of commonsense that its better to keep everything in a style guide to make sure there is consistancy thoughout it all.