Monday, October 11, 2010
Jeff Fisher - Self Branding
So after going to the AIGA thing where Jeff Fisher spoke, pretty much the main thing I got out of it was "toot toot". It was kind of lame hearing it over and over and his version of twitter tooting being twooting, but one thing I think personally I forget is to make sure you really sell yourself up, as field is competitive and until you have a solid backing you really have to sell yourself. As for the rest of his speech it was that social networking is good, and you should utalize it all to help sell yourself as it is what everyone uses currently.... So that was a bit of iteration I feel most younger designers understand already just because its what sort of grew up using. Other than that he didn't really give us a good idea of what his logos look like aside from his logomotion logo, and CAT which was not accepted by the company. Although he did mention the books that he has written, and his experience with clients and how you should trust your gut on accepting clients and such.
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