Chapter 6: CGD

So the last chapter, or how I see the total branding chapter was one that I probably got the most out of through this book. Although a lot of it is back to refreshing things we have already learned specifically more when it came to presentation through choosing color to evoke feeling, etc. There was information that gave out good detail, such as the different brands (which I didn't know about) such as Monolithic, Subsidiary, Endorsed, and Pluralistic brands. Granted looking at them now it seems very clear on what they do such as the Endorsed being iPod and a Mac computer being different pieces of Apple but still are recognized as Apple products. The other thing that seemed relatively common sense was about package design and making sure usability right from the start is key, which goes right across the board on design field in general.